The Depth of Purple: Why Leadership Wisdom Means Moving from Player to Coach
- Josh Kornberg
- Mar 19
- 5 min read
We’ve spent a lot of time exploring the rainbow.
We talked about the fire of Red, that raw courage and passion that gets a business off the ground. We looked at the stability of Blue, the trust that keeps the ship steady. We even basked in the glow of Yellow, realizing that a good attitude is a competitive advantage.
But now, we’ve reached the deep end. We’ve reached Purple.
In my Spectrum of Leadership, Purple represents Wisdom. It’s the color of royalty, sure, but it’s also the color of depth. It’s what happens when you take the heat of Red and the calm of Blue and blend them into something seasoned, steady, and profound.
Wisdom isn't about how much you know. It’s about how you use what you know to help others grow. It’s the transition from being the "Player" on the field to being the "Coach" on the sidelines.
Let’s talk about why that shift is the hardest: and most important: move you’ll ever make in your career.
The Player’s Trap: Being the Smartest Person in the Room
When we start our journey in business or personal brand consulting, we’re usually the Players.
We’re the ones doing the work. We’re in the trenches. We’re the "Red" energy: pure hustle, pure execution. And it works. It gets us noticed. We become the experts. We become the people with all the answers.
But there’s a trap here. It’s a comfortable, ego-stroking trap.
We start to think that our value is tied to being the smartest person in the room. We think that if we aren’t the ones solving every problem, making every decision, and "winning" every meeting, then we aren’t leading.
That’s not leadership. That’s management via bottleneck.
If you are the only one who can solve the problem, your business can’t scale. If you are the only one with the answers, your team can’t grow. You’re playing the game, but you’re exhausted, and the field is getting bigger while you’re staying the same size.
Wisdom: the Purple stage: begins when you realize that your job isn't to have the answers. Your job is to facilitate the solutions.

The Shift: From Doing to Guiding
Moving from Player to Coach is a psychological pivot. It’s a move from action to observation.
When you’re a Player, you’re focused on your own performance. You want to hit the shot. You want to close the deal. You want the credit.
When you’re a Coach, your success is measured by the success of the people around you. You don’t need the ball. You need to make sure the right person has the ball at the right time.
This is where business mentorship truly lives.
I remember a time in my own consulting career when I felt I had to be the "hero" in every client meeting. I would walk in, lay out the strategy, and wait for the applause. It felt good for about five minutes. Then, the client would struggle to implement the plan because they didn't "own" it. I had given them the answer, but I hadn't given them the wisdom to find it themselves.
I had to learn to step back. I had to learn to be the guy who asks the hard questions rather than the guy who gives the easy answers.
The Power of the Right Question
Wisdom sounds like silence. It looks like listening.
A Coach knows that the most powerful tool in their arsenal isn't a lecture: it’s a question.
Instead of saying, "Here is what we’re going to do," a wise leader asks:
"What do you think is the biggest hurdle we aren't seeing?"
"If we did nothing, what would happen in six months?"
"How does this align with where we want to be in three years?"
When you ask these questions, you aren't just solving a business problem. You’re building a person. You’re teaching your team how to think, not just what to do.
That is the essence of Purple. It’s the ability to see the long game while everyone else is focused on the current play. It’s about building strategic partnerships that are based on mutual growth, not just transactional gains.

Leading with Radical Empathy
You can't move to the Purple stage without a healthy dose of empathy.
We’ve talked about this before on the blog. Whether it’s building trust or performing a Radical Empathy Audit, the core is the same: seeing people as humans first.
Wisdom is the realization that your team isn't a set of resources to be managed; they are a group of individuals to be mentored.
When you approach leadership from a place of wisdom, you stop trying to "fix" people. You start trying to understand them. You look for their strengths (their own "colors") and you help them find the place where those strengths shine the brightest.
This is how you build a culture that lasts. This is how you create a personal brand that isn't just a logo, but a legacy.
Strategic Partnerships: The Collective Wisdom
No one has all the answers. Not even the wisest "Purple" leader.
Part of moving from Player to Coach is recognizing when you need to bring in other coaches. This is where strategic partnerships become vital.
In my work at Josh Kornberg Consulting, I’ve seen that the most successful businesses are the ones that don't try to own every part of the process. They know their core "wisdom" and they partner with others who have the wisdom they lack.
It’s about humility. It’s about knowing that a partnership is a force multiplier.
When two wise leaders come together, they don't compete to be the smartest. They collaborate to be the most effective. They share insights, they challenge each other’s perspectives, and they create something that neither could have built alone.

How to Start Moving Toward Purple Today
So, how do you actually make the jump? How do you stop being the Player and start being the Coach?
Check Your Ego at the Door: Next time you’re in a meeting and you have the "perfect" answer, hold it. Let someone else speak first. See where the conversation goes without your intervention.
Audit Your Time: How much of your day is spent "doing" (Player) and how much is spent "developing" (Coach)? If you’re at 90% doing, you’re in the Red zone. Aim to shift that balance toward mentorship.
Invest in Others: Reach out to someone on your team or in your network. Don't ask about their tasks; ask about their goals. Offer your perspective as a gift, not a command.
Seek Your Own Mentors: Even the best coaches have coaches. If you want to grow in wisdom, find someone who has walked the path before you. Check out some resources to find new perspectives.
The View from the Sidelines
Being the Player is exhilarating. The adrenaline, the wins, the direct impact: it’s a rush.
But being the Coach is fulfilling.
There is a profound, quiet joy in watching someone you’ve mentored succeed. There is a deep satisfaction in seeing a strategic partnership flourish because you had the wisdom to step back and let it grow.
Purple isn't the end of the journey. It’s a higher level of play. It’s about moving from "me" to "we." It’s about realizing that the best thing you can do with your experience is to use it to light the way for someone else.
If you’re ready to stop being the bottleneck and start being the guide, let’s chat. Whether it’s through business mentorship or refining your personal brand, I’m here to help you find your Purple.

Let’s lead with wisdom. Let’s lead in color.
Stay wise,
Josh Kornberg

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